E-commerce Market Entry: Indonesia
Execution Ready E-commerce Market Entry Strategy
A global Japanese conglomerate had partnered with a Giant Chinese e-commerce player and was looking to enter Indonesia’s e-commerce market.
The client wanted to gain an in-depth understanding of Indonesia’s highly fragmented and competitive e-commerce market, assess prospective future growth of the industry, and validate Indonesia’s market attractiveness.
Solidiance Digital accomplished this by conducting:
- Deep Dive Competitor Analysis, assessing current & future customer needs
- Developing a route-to-market strategy that was execution-ready
- Benchmarking Best Digital Practices
- Understanding top E-Commerce Segments
- Identifying best business model for adoption
- Identifying best route-to-market
Solidiance’s team analyzed Indonesia’s e-commerce competitive landscape and conducted exhaustive discussions and interviews with a wide range of interviewees – ranging from industry experts, government representatives, industry associations, competitors, and other channel members. Solidiance developed a customized Digital Strategy based on the most prospective business model which would lead to the fastest and most reliable revenue generation scheme.
Solidiance Digital delivered a “ready to execute” digital strategy and roadmap, identifying the most opportunistic and strategically sound business model for Indonesia’s e-commerce market, identified the most attractive customer segments to cater to, and identified key market channels and set-up KPIs for channel partners.