BE BEATEN

Are you certain that this is the path for you?


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These companies were industry leaders for decades. They thought they were on top of the game, that their products will never get disrupted...

…until they did!

Client
Kodak was rated as one of the most powerful brands in the world until 1990s and leader in the global market. This is a company with 145.000 employees and over 7000 inventions in their R&D department, including digital camera. However, they failed to adapt to the disruptive changes in the marketplace and filed for bankruptcy in January 2012.
  • 1976 - 90% of film sales and 85% of camera sales in the U.S
  • 1988 - 145,300 employees
  • 1996 - 2/3 of of global market share
  • 1999 – The rise of the digital camera
  • 2012 – Filed for bankruptcy

Client
Nokia phones were customer’s favorites for years, but that changed drastically. Nokia failed to predict the market trends and failed to react when Apple and Samsung captured customer’s attention with smartphone devices. When they finally decided to react, the products they offered were not able to appeal to the new customer.
  • 1998 - Nokia overthrew Motorola to become the world's largest phone manufacturer
  • 2007 - 41% of the market share
  • 2013 - 130.000 employees
  • 2008 – iPhone sales skyrocketed, Android 1.0 was launched
  • 2017 – Acquired by Microsoft

Client
Blockbuster lacked the foresight streaming service and mail-order movie service have possessed. While their competitors steadily gained market share through novel and innovative approaches, Blockbuster remained defiantly steadfast in its profound reliance on a brick-and-mortar business.
  • 1985 - With more than 8,000 VHS tapes in more than 6,500 titles, Blockbuster store was three times larger than its nearest competitor
  • 1993 - More than 3,400 stores
  • 1997 - Amazon and Netflix were launched
  • 2010 – Filed for bankruptcy

Client
Toys R Us ignored the signs from the markets and ecommerce opportunities in order to focus on their large brick-and-mortar stores around the world. Although, their brand has a strong nostalgia effect on Gen-X and baby boomers, they must to focus get their digital business to work. They keep loosing a large new generations of kids shopping online, on Amazon, but also in major retail chains like Walmart and Target.
  • 1978 - The company goes public
  • 1984 - First international stores are open
  • 2017 - Files for bankruptcy
  • 2018 – Closing 800 stores in the U.S.

If you keep doing what you do, without finding new ways of doing business, in 5-10 years you will be irrelevant.